TuffCubby Entertainment

#BoardwalkLove

“To many Bay Area residents, the Santa Cruz Beach Boardwalk is a special place where generations of families love to spend time, and often fall in love,” states Boardwalk’s Director of Advertising, Sondra Woods, “and we wanted to capture and share this love with folks at home dreaming of their next fun-filled vacation at the beach.”

Tam Communications has been producing the Boardwalk’s summer television special since 2007. The main story line of #BoardwalkLove follows Bay Area resident Anthony Caputa as he plans a surprise proposal to his girlfriend, Sheri Carbonaro, at their favorite place, the Santa Cruz Beach Boardwalk. Anthony and Sheri’s story weaves through smaller packages, which feature visitors describing what they love most about the Santa Cruz Beach Boardwalk, whether its their favorite food, rides, or events like Camp Boardwalk. Viewers are then given a behind-the-scenes look at how the Boardwalk makes those experiences possible.

The number of stations airing the special has grown significantly. The Seaside Company hired Norlin Television to clear markets outside of the San Francisco Bay Area where it has typically aired on KTVU, Channel 2. As a result of their efforts, #BoardwalkLove aired on stations as far north as Eureka, south to Monterey, and east to Reno.